About Dan

I’m Dan Andersen-Tuffnell

I’m an accredited business coach and Leadership expert, an executive mindset mentor, a Master Practitioner in NLP, a specialist in LinkedIn strategies for growth and an experienced personal & professional development trainer.

I demystify the complex to help overstretched, time-poor leaders and organisations improve their business performance.

Developing the right Business Mindsets will help you remove your self-doubts, stay on course and avoid the risk of failure.

I help you differentiate between perspectives, assumptions and judgements, of yourself and others. To sustain your success, together we uncover the tasks you are avoiding, the reasons why, and what you can do better.

About Me

{ Current Obstacles You're Facing }

Which of these challenges is holding back your business?

Vision: Misaligned

Your vision has become blurred & you’ve strayed off-track

Vision: Out of Focus

You’re missing the blindspots in your business

Vision: Decision-Making

Unsure which tasks on your ‘To Do’ list to tackle first

Velocity: Growing Pains

You generate strong revenue but produce low profit margins

Velocity: Overworked

Failing systems, weak structure and unclear strategies

Velocity: Poor Performance

Your business engine is misfiring & needs retuning

Value: Cashflow Crisis

Struggling with your numbers / financials

Value: Missing Quarterly & Annual Targets

Failing to plan ahead & you lack accountability and KPIs

Value: Low Productivity & Efficiency

Your teams lack motivation, cohesion & management


About me

A Little Bit about Myself

I was born and raised in the UK, in the south of England and I have spent most of my professional life in Britain, the United Arab Emirates and the US. It has been my pleasure to live and work in some amazing locations, ranging from exotic cities in the Arabian desert, such Al Ain, Abu Dhabi and Dubai in the UAE, to the millionaires’ playground of Las Vegas, ‘the entrepreneurs’ Mecca’ London, and the UK’s ‘academic capitals’ Oxford and Cambridge, whose famous universities attract the learned from around the world and train them to be become senior business executives, innovators and the global leaders of tomorrow.

My coaching, training & consultancy company, Business Mindsets, attracts high performers & leaders, executives & directors, entrepreneurs & business owners and senior managers & professionals. I also help start-up innovators & coaches and sales professionals & small business owners.

All these professionals and organisations are keen to gain a fuller understanding of the essential, fundamental business and leadership skills of Structure, Strategies and Systems that I help them to master.

koi sports Profit Coach Liberating Linkedin
Happy clients
Start-ups launched
Countries worked in
Hours coaching

{ Our Services }

Branding Agency

Creative Idea

Te qui alii inermis vivendum, an decore libris eum. Te mel dico alia wisi, cu vitae noluisse phaedrum.

High Creative Minds

Te qui alii inermis vivendum, an decore libris eum. Te mel dico alia wisi, cu vitae noluisse phaedrum.

Business Planning

We develop the relationships that underpin the next phase in your organisation’s growth. We do this by discerning the people.

Mobile App Design

Te qui alii inermis vivendum, an decore libris eum. Te mel dico alia wisi, cu vitae noluisse phaedrum.

Web Development

For 10+ years now, we’ve mastered the top web technologies to deliver projects that have raked in investments.

Program management

The development of your next business plan will be executed by a brilliant team who will indicate your grand success.

{ Business Mindsets }

Clients I work with

Clients who work well with me

The best collaborations come when like-minded people get together. I’m a highly-motivated, driven and ambitious business owner and the clients I support often match my priorities.

This means I love working with people who have:

  • A positive outlook
  • A disciplined approach and
  • An ambitious mindset

We’ll work well together if you are interested in personal development, would enjoy working with a mentor, and are seeking future opportunities to grow yourself and your business.

Clients who match my values get the best value out of me. I promise working with me will be fun and I will help you build confidence, belief and consistency in your everyday life.

Some of the lifestyle and mindset issues I’ll be focusing on will include improving your sleep, diet, mental and physical health and exercise regime and, of course, your high performance
- all topics that I also focus on and which are very important in business.

I’m a big technology fan, an Apple user, an early-riser (coaching sessions between 5am-8am available), and I’m also splendidly dyslexic.

I am a proud partner in the Community Interest Company Koi Sports, an international membership network whose aim is to drive commercial investment into grassroots sport and deliver positive social change.

My investment has been supporting the Sports Organisation, a community interest company (CIC) based between London and Budaka District in Eastern Uganda.

DIDA (Develop, Inspire, Discipline, Achieve) is an initiative whose goal is to holistically develop Ugandan, and eventually East African youth from the young ages of 6 years all the way to 18 years and beyond.

Clients who work less well with me

  • People whose sole focus is making money
  • People not interested in bettering themselves
  • Anyone with a closed mind to making positive life changes
  • People who over-promise, but under-deliver
  • Those who don’t do what they say they’re going to do
  • People who think an Apple Mac is what you put over your laptop in the rain 😀
DIDA koi sports

{ Our Works }

My services


Business Mindset Coaching / Executive Coaching

I'm a Business Mindset and Habit Change coach & mentor.

I support business leaders, executives and owners to develop their high-performance executive brain and mental skills to create an Executive Business Mindset.

Training with me helps you to embrace the challenges of your day and improve the fundamentals of success. The No.1 key indicator to that success is developing a champion mindset.

This entails a robust trifecta: Strategy, Structure and Systems. Now we need to embed these permanently into your cognitive thinking.

Benefits of this approach will include:

  • Lowering your stress levels
  • Improved wellness
  • Greater resilience
  • More resourceful when handling tricky challenges
  • Improved health & immune system
  • Greater quality of sleep
  • Sharpened decision-making skills
  • Enhanced quality of life
  • Improved relationship with yourself

All of these benefits, and more, increase your personal efficiency, effectiveness and productivity in everything you do in all walks of life.

Your chance to invest and gain ROI in yourself

The cost? Apart from my fees, you’ll also be meeting the cost of total commitment - physically, mentally and emotionally - to my programme which requires you to be fully accountable.

Bespoke packages are available for short-, medium- and long-term Mindset Mastery, starting from £1,500.

Transform your Mindset & Your Business

Availablity is limited and slots go fast. Book in today.


The Business P.R.O.F.I.T. System

I guide business owners through the P.R.O.F.I.T. System

  • P - Profit & Cash
  • R - Revenue & Marketing
  • O - Operations & Systems
  • F - Financials & KPIs
  • I - Innovation & Leadership
  • T - Teamwork & Culture

The P.R.O.F.I.T. system is a global coaching programme that allows you to identify the core elements that are missing or underperforming in your business.

Among my qualifications, I am a Certified P.R.O.F.I.T. Coach and I have the knowledge, skills and experience to guide you to the successful goals you are looking to achieve.

The P.R.O.F.I.T. System Gets You Results Because…

The process is PROVEN

Everything in the P.R.O.F.I.T. System has been used to grow thousands of businesses around the world.

The brand is TRUSTED

When people see the P.R.O.F.I.T. System or talk to the certified coaches, they know the process will work.

Profit Coach

Now stop and answer this question:

How could this impact your business over the next 12 months? Let’s talk about it.

DM me on LinkedIn or click the link below & let’s book in a quick, free-of-charge 15-minute Discovery call.

Just in case you’re wondering…Your investment starts from:

My 1-hour consultation fee is £250

My P.R.O.F.I.T. Mindset packages begin at £1,750

Big savings available on 6 and 12-month Packages

Action Time

What’s the No.1 habit of highly successful people?

Answer: Being Proactive


Sharpen Up Your LinkedIn Results

I am a LinkedIn Consultant delivering Coaching for Businesses.

I also host weekly and monthly training webinars for a global business coaching academy and other business communities as their resident LinkedIn expert.

Are you losing time and money on LinkedIn?

Maybe you’re just not sure what to do.

When to do it? How to do it?

I guide business owners, their teams, and coaches to maximise brand awareness, lead generation and create a high-traction, ‘Top 1%’ profile on LinkedIn Wizard.

I offer my clients 4 tailor-made packages:

‘1-2-1 Bespoke Programme’ - Leveraging your LinkedIn by providing hands-on support and strategy guidance to help you every step of the way. Duration: 3 months or more.

‘1-2-1 & Group Combination’ - A one-month, intensive programme working closely with you 4 days out of 5 every week to grow your confidence and results on the platform.

‘LinkedIn Company Training’ - Helping you to generate the most benefit for your business and your employees using LinkedIn’s Company pages.

‘LinkedIn Profile Booster’ - A bespoke, one-off, 3-hour, comprehensive LinkedIn profile booster and action plan.

LinkedIn Service

Seeking to Revolutionise Your Business using LinkedIn inquire below,

Just to be transparent, a word on my fees:

One-off consultations begin at £250.

Your investment starts from £1,750 for the packages.

High Commitment, action taking and accountability are fundamental.

Set Up Your Business To Succeed

Start Your LinkedIn Journey Towards Greater Wealth


My ‘Liberating Leadership’ & ‘Pioneering Professionals’ Training Programmes

I hold a professional qualification as a certified ‘Liberating Leadership’ practitioner.

I’m also qualified as a ‘Pioneering Professionals’ coach supporting clients with self-directing skills for a successful professional life.

So what does ‘Liberating Leadership’ entail? It’s a 4-Step process involving:

  • Step 1 - Visioning
  • Step 2 - Mobilising
  • Step 3 - Developing
  • Step 4 - Enabling

Within these stages is a sub-set of competences that will enhance your skills.

Well-established, tried and tested, the programme has been successfully implemented by hundreds of managers and leaders around the world. Some of the benefits regularly achieved have included dramatic reductions in staff absence and a lowering of attrition rates by an average 20%.

Such results contribute to impacting the bottom line of any business.

LinkedIn Service

Your company’s investment begins from:

One-off consultations starting at £250.

If you’re seeking high commitment and high support from your leadership team, let’s share a chat.

3 Reasons to Call

To Create Vision, Velocity & Value in your Leadership

{ Testimonials }

What my Clients Say

Magdalena Suchodolska

Magdalena Suchodolska


Polish Society, London & Poland

John McCarthy

John McCarthy

Director / Legal Marketeer


Sitwat Asad

Sitwat Asad
(Sylvi Hussain)

Professional Coach


Sally Coton

Sally Coton

Founder & MD


Doug Flynn

Doug Flynn

Director / Owner


An incredible coach with unique ability

“Dan’s ability to empathise with clients allows him to find solutions where others give up. An incredible business coach, he understands a big-picture vision and has a unique ability to zoom in on detail.”

Daniel has an abundance of patience

“I’ve engaged with Daniel several times in training and mentoring sessions. He has total clarity of communication, an abundance of patience and achieves your desired outcomes. Want clarity and results? Chat with Daniel.”

Invaluable helping my business, my mindset and as a person

““Daniel has been invaluable in my growth both as a business and as a person. He’s underpinned my goals and aspirations with a thorough overhaul of my mindset. Support, advice, challenge, clear structure and strategy for “next steps” are all there. He’s uniquely creative, highlighting what can be done next. Work with him, you won’t look back.”

Dan’s training produced a steady stream of prospects and clients

“Dan is a fountain of knowledge when it comes to Business Development on LinkedIn. No fluffy nonsense that will just keep you busy and not get results, but real action-oriented tactics that will generate you clients. After attending Dan's Advanced LinkedIn, Business Development and Maximising LinkedIn SSI Training, my LinkedIn profile and strategies have produced a steady stream of target market prospects and clients. If you want to be more effective with your LinkedIn marketing, without wasting your hard-earned money on tactics that don't work, then Dan is your man.”

Maximised my lead generation

“Daniel has a real understanding of how to maximise LinkedIn’s power for marketing and lead generation. I gained practical ideas and strategies to implement in my content marketing. Daniel’s training provided clarity and I’d highly recommend tapping into his expertise.”

Dan’s invaluable help improved my business beyond recognition

“Dan taught me the real meaning of strategic planning for the first time, encouraging me to work ON the business, not IN it. His invaluable help with my company development and client packages transformed and improved my agency beyond recognition.”

{ Our News }

Featured LinkedIn posts

Don't be weird.

Would you like more information or do you have a question?

Mini Bio

Awards & Recognition

  • Business Coach Academy (BCA), Profit Coach Member of the Month (twice)
  • Growing Together Exponentially (GTeX), personal development network, Annual Business Grit Award


  • Accredited P.R.O.F.I.T. System Business Coach
  • Accredited Liberating Leadership Practitioner
  • Bachelor of Arts (Hons) Adventure Education, University of Chichester, UK
  • Higher National Diploma (HND) Sports Science & Marine Pursuits, University of Glamorgan, UK
  • Neuro-Linguistic Programming (NLP) Master Practitioner
  • Further NLP Qualifications: Performance; Sales Coach; Timeline; Hypnotherapy
  • ‘Advanced Train the Trainer’ Award from Global Business Growth Mentor Judeth Wilson, Australia


  • Director & Licensee, Spartan Race UK
  • Specialist Leadership Trainer, Global Education Management Systems (GEMS), UAE
  • Start-up Business Coach, UK Government Department For Work and Pensions via Pinnacle People
  • Team Leader & Instructor, Training & Development, Al Shaheen Group, UAE
  • Higher Education Business Lecturer, East Sussex College Group, UK
  • Adventure Sports Therapy Facilitator (working with young offenders), i2i Development Solutions, UK
  • Instructor and Logistics Manager, SkillForce Development, children’s educational charity, UK